Why a visual identity system is more memorable than a logo
Visual identity is more memorable cause it create an impression through the visible elements of your brand. Beautiful and relevant images are a powerful form of communication, specifically because they do not communicate with words.
Visual identity is all of the picturing and representational process that expresses your brand is and differentiates it from all the others. In other words, it explain everything customers can physically see, from the logo design to the interior pattern of a store/shop.
Lastly you’ll be prepared to create one that will influence any customers to pay attention.